*Calls cost 5p per minute plus your phone company's access charge

Privacy Policy

This privacy policy applies between you, the user of this website, and Finance Affiliate Ltd (the “Company”), the owner and provider of this website. The Company takes the privacy of your information very seriously. This privacy policy applies to our use of any and all data collected by us or provided by you in relation to your use of the website. Please read this privacy policy carefully.

We recognise the trust you place in us when you share your personal information with us. We are committed to operating with openness, honesty and transparency.


  • Data collected
  • Legal basis for processing your data
  • Our use of your data
  • Who we share your data with
  • Your data rights
  • Third party websites, services and links
  • Changes of business ownership and control
  • Data Security
  • Changes to this Privacy Policy
  • How to contact us

Data Collected

We collect data from you when you make an enquiry with us about finance and debt related solutions, or when you use the “contact us page”. We also automatically collect the following using cookies:

  1. IP address
  2. web browser type and version
  3. operating system; and
  4. a list of URLS starting with a referring website, your activity on this website, and the website you exit to.

You may restrict your internet browser's use of cookies. For more information see the Cookies Policy.

Legal Basis for Processing Your Data

UK data protection law (the General Data Protection Regulation) requires us to have a “legal basis” for processing (using) your personal data. The legal basis we rely on are:

  • Where we have your specific consent to use your personal information for a specific purpose (for example, where we contact you by email).
  • Where we process your personal information for our legitimate interests (or those of a third party) we will conduct a legitimate interests assessment (LIA).
  • Where the processing of personal information is necessary to perform a contract with you (for example, where you have enquired about a financial or debt related service).
  • Where the processing of personal information is necessary to comply with a legal or regulatory obligation that applies to us (for example, in some instances, we may be required to share your information with the Information Commissioners Office (ICO), other regulators or law enforcement agencies) or to use your information for due diligence or ethical screening purposes.
  • Under the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), we may send you emails on the basis of the existing relationship (soft opt-in) exemption.

Our use of Your Data

We will retain any data you submit for a minimum of 12 months, but we may hold it for longer with your permission.

Your data may be required by us from time to time in order to provide you with the best possible service and experience when using our website. Specifically, data may be used by us for the following reasons:

  1. internal record keeping;
  2. improvement of our products / services;
  3. email transmissions by us of promotional materials that may be of interest to you;
  4. contact for market research purposes which may be done using email, telephone, fax or mail.
  5. provision of the services;
  6. we may supply your data to one or more companies as part of the process of seeking to provide you with the Services.

Who we share your data with

As part of providing you with a financial or debt related service we will share some of your data with service providers integral to the provision of those services. When we share data in this way we do so under strict guidelines that means we do not pass any permissions for them to keep hold of your data unless an application proceeds and under no circumstances can they use any data provided to them for marketing purposes.

We may also share your data with companies that provide services to us such as our email providers, telephone companies and other suppliers of services who will also be restricted in the use of that data.

We may share your data with professional advisers including solicitors, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

We will also share your data where we are under a legal duty to do so in order to comply with any legal obligations to regulators and other authorities.

We do not sell data to Third Parties for marketing purposes.

Your data rights

Under the GDPR, you have a number of rights. In relation to the data we hold about you and what we can do with that data. These are explained below.

Right of Access

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us at the following address: Finance Affiliate Ltd, Unit 118, Devonshire House, Aviary Court, Wade Road, Basingstoke, Hampshire, RG24 8PE.

Right of Rectification

We want to make sure that your personal information is accurate and up to date. You can ask us to correct or remove information you think is inaccurate.

Right of Erasure

You have the right to have personal data held about you erased, however this is not an absolute right, and the Company may retain some basic data in order to comply with any legal obligations (where applicable).

Right to Object to or Restrict Processing

You have the right to restrict the processing of your data, and can do so by contacting the Company on the information above.

You have the right to object to the processing of your data. You can object by contacting the Company using the information below.

Right to Withdraw Consent

In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. You can exercise this right by contacting us using the information below.

Right to Complain

You have the right to make a complaint or raise any concerns you have that relate to our approach to your personal information to the ICO (the ICO is the UK regulatory authority for data protection issues www.ico.org.uk). We would appreciate it if you could please let us know if you contact the ICO. If you feel able to contact us before you contact the ICO, we will take your concerns seriously and we promise to work with you to resolve any issues that you have (noting that we will tell you if you should refer the issue to the ICO and that we may also need to tell the ICO).

Third party websites, services and links

The Company may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the website. The providers of such services have access to certain personal data provided by users of this website.

Any data used by such parties is used only to the extent required by them to perform the services that we request. Any use for other purposes is strictly prohibited. Furthermore, any data that is processed by third parties will be processed within the terms of this Privacy Policy and in accordance with the GDPR.

This website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

The Company may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of the Company. Data provided by users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the data for the purposes for which it was originally supplied to us.

We may also disclose data to a prospective purchaser of our business or any part of it.

In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Data Security

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Changes to this privacy policy

The Company reserves the right to change this Privacy Policy as we may deem necessary from time to time or as maybe required by law. Any changes will be immediately posted on the website and you are deemed to have accepted the terms of the privacy policy on your first use of the website following the alterations. If we make significant changes to this notice, we will directly inform you of these changes where reasonably practicable (for example, if we have your email address, we will email you).

How to contact us

If you have any questions about our privacy policy, the information we hold about you or your data rights, please contact Head of Compliance on:

  1. By email: compliance@financeaffiliate.co.uk
  2. By phone: 0844 774 8412; or
  3. By writing to us at: Finance Affiliate Ltd, Unit 118, Devonshire House, Aviary Court, Wade Road, Basingstoke, Hampshire, RG24 8PE